Euler Finance
Euler is a decentralised finance lending and borrowing protocol enabling users to lend crypto assets or borrow against them as collateral.
EULER
FINANCE
A leading crypto organisation had outgrown its identity and looked to diversify its product offerings.
PROJECT DETAILS
The Idea:
Apply a new brand vision across the Euler universe and implement a flexible design system that would work across multiple markets and new product launches.
The Result:
- Established a distinctive visual position capable of extending beyond DeFi into institutional and emerging financial markets.
- Created a scalable identity, design system and digital toolkit, giving product and marketing teams a shared visual framework designed to support future product and market expansion.
- Unified brand, product and marketing under a single visual language.
- Redesigned frontend and app interfaces.
- Created relaunch collateral for social media and marketing campaigns.
Project visuals are currently subject to an NDA. Further detail available on request.
